My personal satisfaction comes from providing financial advice for my customers so they plan for and achieve their financial goals. Failure to me is not enabling customers to plan effectively for their future. My role is to ensure customers are prepared for good events but also more unfortunate situations. Risk is everything and to sleep well at night I need to know that I have not knowingly jeopardised my customer's future with unnecessary gambles or leaps in the dark.”

Simon Hawker, Managing Director & Financial Adviser, Lonsdale Services, St Albans